SoKal for Business blog
Benchmarks and guides on email, text and calendar marketing for local businesses, from SoKal for Business.
Why Your Best Customers Can't Find You Again
A great first visit isn't enough for food trucks and pop-ups. Here's why customers lose track of you, and how to make sure they find you again.
Email vs. Text Marketing: What the Numbers Say, and the Channel Nobody Has Measured Yet
Email vs text marketing compared with 2026 benchmarks for clicks, unsubscribes and cost, plus calendar marketing, the channel nobody has measured yet.