Your customers lose you between markets
Instagram buries your posts in a day. Your website only helps if people remember to check it. A customer who loved you at last month's market has no idea you're two miles from their house this weekend.
When you move around, your location is the thing people need to know.
Subscribe once. Every stop shows up.
- Customers subscribe from your page. It works with Google Calendar, Apple Calendar, Outlook and SoKal.
- You add a stop. Pick the date, time and location. That's it.
- It lands on their calendar. Every subscriber sees it right next to their own plans, with directions one tap away.
- Plans change, calendars update. Rained out or moved to a new lot? Edit the event and it updates on every subscriber's calendar.
Made for how pop-ups actually work
- One-offs welcome. A surprise Thursday pop-up reaches your regulars as easily as your weekly market.
- Big days get noticed. Anniversary sales, new menu drops and giveaways sit on their calendar, so the people who'd make the drive actually make it.
- Customers pick what they follow. One-time pop-ups, regular markets, or all of it.
- A page you can share anywhere. Put it in your bio, on your truck, at your table, or on your website.
How Devi's Donuts does it
Devi's Donuts has a flagship shop in Long Beach and pops up at markets in Brentwood and Marina del Rey. Their customers follow one calendar and always know where to find them next.
Simple pricing
$12 a month, with a free trial. No setup fees and no per-subscriber charges.
Start freeCommon questions
Do my customers need the SoKal app?
No. They can subscribe straight from Google Calendar, Apple Calendar or Outlook. The SoKal app is optional.
What happens if I cancel or move a stop?
Edit the event in SoKal and it updates for every subscriber. Apple Calendar and the SoKal app update quickly. Google Calendar refreshes subscribed calendars on its own schedule, which can take a few hours, so for same-day changes, post on Instagram too.
Can I put this on my website?
Yes. You'll get a link and an embeddable widget for your site.
Does it work for food trucks?
Yes. Anywhere you set up, from markets and lots to breweries and festivals, works the same way.